The Product Staircase

Has it ever happened to you that you had a nice consultation with a client and they didn’t sign up for your services or product? There could be several reasons for that. But one of the reasons could be that they were not ready to buy the service/product yet. This is...

Writing for social media

Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...

Marketing Trends for 2022 (and how last year’s predictions have held up)

For the past 5 years, we have published a marketing trend report each January to see what is coming up. But not only that, we also look back on the past year's predictions and see how those have held up. We rely on reports, analysis, and stats issued by market...

P as Placement of Marketing Mix: how your clients access your product

Placement is often underrated in the Marketing Mix, and still, it's a very important one. It describes the process of how your clients access your products and services. Finding out the right placements, and experimenting with...
The Product Staircase

The Product Staircase

Has it ever happened to you that you had a nice consultation with a client and they didn’t sign up for your services or product? There could be several reasons for that. But one of the reasons could be that they were not ready to buy the service/product yet. This is...

read more
Writing for social media

Writing for social media

Writing for social media: everyone does it, right? But when you do it as a business, it’s a little bit more complicated than just posting something that I like. In the business world, writing for social media doesn’t only mean sharing stuff, but also networking...

read more
Sales funnel vs Customer Path

Sales funnel vs Customer Path

People hate to be through into a funnel and pushed through it. But what is the customer path? Casual phase -> Connected phase -> Commitment -> Convinced Listen to this episode and you will find out how to take your customer by the hand and walk alongside them...

read more
A snapshot of your marketing – SWOT analysis

A snapshot of your marketing – SWOT analysis

SWOT analysis (an acronym of Strength, Weaknesses, Opportunities, and Threats) )has been in use since 1952! And it still works. Such a great tool to give us a snapshot about your business, your marketing. It's always part of the strategies planning and reviews, and I...

read more
Marketing Mix: 4Ps

Marketing Mix: 4Ps

This is ConvertX Radio, with episodes on actionable marketing tips and explanations. To get you closer to your client. This episode goes back to the basics: the 4Ps of the marketing mix. - I hear business owners worry about which social media channels to use before...

read more
TikTok: the new marketing heaven

TikTok: the new marketing heaven

With more than 800 million active users Worldwide, TikTok is the newest trend in social media and one of the most popular social apps among teenagers, but not only!  Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users...

read more
How to write high-converting landing pages?

How to write high-converting landing pages?

Writing an effective landing page has its rules. A good landing page, actually, goes beyond simply creating and designing something that “looks good”. It's much more a conversation with the reader we have to understand what customers think and be able to reflect...

read more

Profit and Gloss Blog Marketing know & how for entrepreneurs MARKETING LOVE LETTERS EVERY FRIDAY Every Friday I send a Marketing Love Letter packed with marketing wins, losses and lessons. It's not a newsletter but a conversation with my lovely readers. They...

read more