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Demonstrate the benefits: how to use powerful picture-words

Well, women all know the feeling before waxing – the main wish is to get through it as rapidly as we can, with as little pain as we can. And this is what this billboard promises with the very clever use of “on and off”- instead of saying it will be fast and painless....

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5+1 things editors don’t tell you

Not because it is a secret but because they are so overwhelmed by pitches and emails and their daily work that they don’t have the time to tell you this. Having written for various magazines for 5 years, and having pitched successfully many others including Forbes, I...

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Books for commuters – how to target your audience

This ad targets a very specific audience; those who spend 20-40 minutes commuting on the tube and would need some entertainment during this time. It is clearly articulated in the ad that it is going to be short, and both the copy and the picture makes the impression...

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Five things I learnt from my kids about marketing

Probably none of the books about raising a child talk about how in fact parts of this procedure are like convincing your leads to buy from you. But while you can always bin the bad leads, and look for new ones, well…with kids all is left is to try harder. Concise and...

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